For retirement village operators
Pluss gives your villages an app in your own brand. Prospects join from their first enquiry. Your sales team sees which listings each one has viewed.
We estimate an empty two bedroom home costs its operator about $13,000 before the sale settles. That is about $130,000 for every 10 homes that fall vacant in a year. Pluss HQ is our add-on for operators with several villages. It shows head office which village's prospects use the app less than they did in the previous 90 days.
30 minutes with Shaun Alexander, our Chief Revenue Officer.
Work out what an empty home costs148 communities across Australia and New Zealand use Pluss, including Bolton Clarke, Aveo and TriCare. Pluss is ISO 27001:2022 certified.
Your village's app
After a tour, the buyer goes home with a brochure and waits for sales to ring. With Pluss, your listings, invitations and build updates reach them on their phone, in your village's app.
GemLife has launched the app at its seven resorts still in development. It uses the app to keep in touch with buyers before their homes are built.
Swipe to see all four.
The first phone is a mock-up. The other three are screens from the Pluss app, with dummy data. Tap a screen to see it full size.
Post photos and video from the site as news. Buyers of a new building watch it go up.
Post your partners' offers for people who haven't moved in yet.
Offer future residents early access to village services, such as the salon, before they move in.
Put a Book a tour button on listings, news and events.
Swipe or scroll sideways for more.
Screens from the Pluss app and its secure document page, with dummy data. Your app carries your own logo, colours and app name. TriCare's app is called TriCare Bubble.
For sales and marketing
Your sales team works in Community Manager, the staff side of Pluss. It shows what each prospect has done in the app: the listings they viewed, the events they said yes to and the documents they opened.
Your team can ring the most active prospects first. Quieter prospects keep getting your village's posts in the app.
Marketing can see who viewed each listing and who read each build update.
When a prospect taps Book a tour, the request can go straight to your sales CRM.
Each prospect's record in Community Manager also runs their move-in. The village manager has their own tasks on it, such as the condition report and the keys.
For sales managers
Catherine Moore, who runs sales at our demo village, asks the AI assistant in Community Manager for a call list. She pins it to her dashboard. Then she sets up an automation that drafts an invitation for each prospect who has gone quiet.
Mock-ups with dummy data. The assistant is in beta from November 2026 with a small group of customers.
Step 1
The list refreshes every day from your records, with no AI involved.
The last contact date comes from your sales CRM once it is connected to Pluss.
Step 2
She sets it up once. Staff choose whether an automation runs on its own or waits for a yes. Catherine chose to check each invitation.
Step 3
At 8am on Monday, two invitations are waiting for her yes. The invitation to Shirley names the apartment she viewed last month. Each one goes out as a Pluss notice, with an alert on the prospect's phone.
For village managers
Prospects see the news, events and photos you already post for residents. At our demo village, that includes the photos village manager Jim Calder posted from the stretch class on the green. You can send any post to residents only.
Sales posts the listings and build updates. You keep posting for residents as you do now.
Pluss shows you who has read each post.
For head office
Pluss HQ shows how each village's prospects use the app, side by side, compared with the previous 90 days. The AI assistant in Community Manager, in beta from November 2026, adds a chart of prospects at each stage by village. Head office pins it and sees which village has prospects stuck at Tour.
Live today in Pluss HQ
Pluss HQ Analytics, filtered to prospects. You set up a Prospect user type once. Each bar is one village. The arrows compare it with the previous 90 days.
The assistant, in beta from November 2026
Stage dates come from each move-in record.
Pluss Demo Gardens has the fewest unique event visitors (8) and the most prospects at Tour (14). That is the village to ask about next quarter's settlements.
Mock-ups with fictional villages and dummy data.
Empty home calculator
Once the former resident stops paying fees, you cover those fees for each week the home sits empty. You also wait longer for your exit fee. The former resident's payout usually comes from the next sale. Past a state payout deadline, you fund the payout before the sale settles.
Average time to resell a village home in 2025, across Australian villages, from vacant possession to settlement.
Exit payout deadline in Western Australia from 1 September 2026, and in Victoria for contracts signed from 1 May 2026. In South Australia, it is 12 months plus 30 business days.
Sources: 2025 PwC and Retirement Living Council census, Consumer Protection WA, Consumer Affairs Victoria operator Q&A, Cowell Clarke on the SA Act.
Pluss doesn't make an operator compliant with these rules. Check your state's Act and your contracts.
Our estimate
About $13,000 a homeThat is one empty two bedroom home over the average 225 days to settlement. We used industry averages and a 6.5% example cost of money. It covers the service fees you stop collecting and the wait for your exit fee.
The cost runs at about $440 a week once the former resident stops paying fees. Past a payout deadline, it rises to about $1,000 a week. A home that takes 420 days to settle, eight weeks past a 12 month deadline, costs about $30,000.
Averages from the 2025 PwC and Retirement Living Council census: two bedroom price, average maximum exit fee, weighted average monthly service fee and days to settlement. Six weeks of fees after departure is the NSW limit for owners who share the capital gain. After that, NSW splits the fees in the same share as the gain, so your cost may be lower. Other states differ. The 6.5% cost of money is the RBA's business lending rate for medium businesses, October 2026. We use the average maximum exit fee as the fee at departure. After a shorter stay the exit fee is lower, so the wait for it costs you less.
Start with the industry averages. The 6.5% and the 10 homes are our examples. Change any number to match your villages.
This is an estimate. It is not financial advice. It leaves out refurbishment, marketing and agent costs. Set the payout deadline to 0 if your state has none. Funding the payout adds nothing until a sale runs past the deadline.
Example with demo names
Monday. Margaret Lewis opens Catherine's post on the landscaping around Banksia. She has reserved Apartment 2.04, on Level 2, which looks over the new garden. That evening she opens her Reservation Agreement and Holding Deposit.
Tuesday, 9:44am. Margaret says yes to Thursday's twilight preview. Then she views her apartment's listing three times.
Tuesday afternoon. Catherine sees Margaret's activity in Pluss and calls her about the reservation agreement.
Customers
GemLife has launched the app at its seven resorts still in development, to keep in touch with buyers before their homes are built.
Communities use Pluss across Australia and New Zealand, with more than 30,000 app users.
Winner, Future of Ageing Awards, Consumer Experience.
“Working with Pluss gives us the flexibility to keep improving the platform as we learn what delivers the most value for homeowners.”
Community Manager
Sales tracks each prospect's documents in Envelopes and each home in the Property list. The two links below go to pages with every step.
Screens from Community Manager, with dummy data. Tap a screen to see it full size.
12 steps from first enquiry to resident. Every task has an owner and a due date. Pluss records every document sent and opened.
See the move-ins page (opens in a new tab)8 steps from notice to payout. The notice period clock starts when you record the notice, using the period set for your village.
See the resales page (opens in a new tab)Questions
Per property: each apartment, villa or unit in a village. There is no charge for staff or family users. The price includes every live feature except Pluss HQ, our add-on for operators with several villages. A one-off fee covers setup, onboarding and training. We quote separately for connections to your other systems.
Book a time with Shaun Alexander for a price for your villages. Ask him what the assistant will cost once the beta ends.
We don't have a figure for that, so we won't claim one. Between visits, buyers get your build updates and open day invitations in your village's app. Pluss shows your team which prospects viewed a listing or said yes to an event.
Yes, with Pluss HQ, our add-on for operators with several villages. It shows how residents or prospects at each village use the app, side by side. Head office can also publish one post to every village at once.
In the beta, the AI assistant adds a chart of prospects at each stage by village, which head office can pin. The chart refreshes every day from your records, with no AI involved. Head office sees each village's totals. Prospect names stay with that village's sales team.
From their first enquiry. GemLife has launched the app at its seven resorts still in development. It uses the app to keep in touch with buyers before their homes are built.
No. A Book a tour request can go straight to your sales CRM or into the app's own bookings. You choose where the button appears, such as on listings, news posts and events.
If your pipeline lives in your CRM, connect it to Pluss. In the beta, the AI assistant can then read each prospect's stage and last contact date.
Some. Sales posts the listings and build updates.
The assistant is in beta from November 2026 with a small group of customers. Sales staff ask for a report in their own words, such as who to call this week, and pin it to their dashboard. They can set up automations, such as an invitation for each prospect who has gone quiet.
Staff choose whether each automation runs on its own or waits for their yes. Each invitation goes out as a Pluss notice in the app. Book a time with Shaun Alexander to see it or to ask about the beta.
No. Prospects see the news and events your village manager already posts for residents. Your village manager can send any post to residents only. Sales posts the listings and build updates.
The village manager's move-in tasks in Pluss, such as the condition report and the keys, are jobs they already do.
Yes. Across 21 communities, a median of 79.6% of residents are active in the app every month. At Ozcare's Reflections on the Bay, where the average resident is 79, 95% used the app each week within 90 days of launch.
Yes. News posts carry photos, video and files. Staff can schedule them. Pluss shows who has read each post.
Setting up takes days. We train your staff and residents, and each village is live within weeks.
No. Pluss records each step of a move-in or resale and the date it happened. Your team and your lawyers decide what your state's Act requires.
Yes. Pluss is ISO 27001:2022 certified. We host your data in Australia.
Shaun is our Chief Revenue Officer. If you have them, bring last year's resale count and your average days to settlement. Pick a time that suits you.
Loading the booking calendar. Open Shaun's booking page (opens in a new tab)
If the calendar doesn't load, use Shaun's booking page (opens in a new tab).
148 communities across Australia and New Zealand use Pluss, including Bolton Clarke, Aveo and TriCare.
